STAND – CIM BEIRAS E SERRA DA ESTRELA
A CIM Região Beiras e Serra da Estrela, desafiou a Lobby a desenhar o stand para a presença da marca na BTL (Bolsa de Turismo de Lisboa) 2025. Este é um desafio que exige alguma disciplina e pragmatismo. É um stand que deve representar um território, neste caso, um território com 15 municípios, que devem ter os seus momentos para brilharem com a sua oferta turística, mas que devem funcionar como um todo, sem destaques. É esse o objetivo de uma Comunidade Intermunicipal na sua vertente turística, agregar valor, ajudar a construir e organizar produto, e uma oferta forte e robusta que contemple o melhor de cada concelho, numa só marca e território.
Tendo em conta estes aspetos muito específicos, foi desenhado um espaço em que o seu core fosse um palco central, visível em todo o pavilhão, com recurso a um cubo em ledwall de 5×3 metros de lado, em que todos os momentos e apresentações dos vários municípios tivessem a maior visibilidade e protagonismo possíveis. Valorizaram-se momentos de conversa, de troca de ideias, de apresentação de projetos e destinos, com os seus produtos, serviços, e degustações gastronómicas / vínicas, com organização e pedagogia.
Nas laterais do espaço, ripado, para promover leveza e um espaço aberto e convidativo, foram posicionados 15 ledwall de 75´´, cada um pensado para a exibição dos conteúdos audiovisuais de cada município.
Na frente do espaço, um balcão central, pensado para que todos os municípios pudessem ter a sua presença humana e materiais de divulgação.
A dinâmica do espaço consistia ainda na presença constante no espaço, de representantes do turismo de cada município, com o objetivo do contacto direto com o visitante e interessado no território CIM Região Beiras e Serra da Estrela.
No centro do stand, uma cozinha completa e uma zona de arrumos para cada um dos 15 municípios. As laterais internas foram deixadas para reuniões e conversas mais relaxadas.
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CIM Região Beiras e Serra da Estrela challenged Lobby to design the stand for the brand’s presence at BTL (Lisbon Tourism Exchange) 2025. This is a challenge that requires some discipline and pragmatism. It is a stand that must represent a territory, in this case, a territory with 15 municipalities, which must have their moments to shine with their tourist offer, but which must function as a whole, without highlights. This is the objective of an Intermunicipal Community in its tourist aspect, to add value, help build and organize a product, and a strong and robust offer that encompasses the best of each municipality, in a single brand and territory.
Taking these very specific aspects into consideration, a space was designed in which its core would be a central stage, visible throughout the pavilion, using a 5×3 meter LED wall cube, in which all the moments and presentations from the different municipalities would have the greatest possible visibility and prominence. Moments of conversation, exchange of ideas, presentation of projects and destinations, with their products, services, and gastronomic/wine tastings, with organization and pedagogy, were valued.
On the sides of the slatted space, to promote lightness and an open and inviting space, 15 75” LED walls were positioned, each one designed to display audiovisual content from each municipality.
At the front of the space, a central counter, designed so that all municipalities could have their human presence and promotional materials.
The dynamics of the space also consisted of the constant presence of tourism representatives from each municipality, with the aim of direct contact with visitors and those interested in the CIM Beiras and Serra da Estrela Region territory.
In the center of the stand, a full kitchen and storage area for each of the 15 municipalities. The inner sides were left for more relaxed meetings and conversations.
Taking these very specific aspects into consideration, a space was designed in which its core would be a central stage, visible throughout the pavilion, using a 5×3 meter LED wall cube, in which all the moments and presentations from the different municipalities would have the greatest possible visibility and prominence. Moments of conversation, exchange of ideas, presentation of projects and destinations, with their products, services, and gastronomic/wine tastings, with organization and pedagogy, were valued.
On the sides of the slatted space, to promote lightness and an open and inviting space, 15 75” LED walls were positioned, each one designed to display audiovisual content from each municipality.
At the front of the space, a central counter, designed so that all municipalities could have their human presence and promotional materials.
The dynamics of the space also consisted of the constant presence of tourism representatives from each municipality, with the aim of direct contact with visitors and those interested in the CIM Beiras and Serra da Estrela Region territory.
In the center of the stand, a full kitchen and storage area for each of the 15 municipalities. The inner sides were left for more relaxed meetings and conversations.
Date
24 de March, 2025
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